Hall’s Window Center’s commitment to the full range of customer needs runs through every aspect of our service. Indeed, there’s a reason why company executives Jim Scarr and Mario Grandinetti provide their personal numbers on the company website. And there’s a reason why both invite customers to call at anytime—including vacations and in the middle of the night: Life is about relationships. The idea permeates all we do.
In fact, even doors are about relationships. Let us explain:
Ordinary things contain the greatest mysteries. Penetrating this mystery requires taking a brief break from the pull of everyday distractions—time enough to take a second glance. Let’s look at the common household door.
Like many ordinary objects, doors can seem at once neutral and yet indispensable. Taking the time to notice the actual impact of doors amounts to more than an act of “appreciation.” The tendency to see a door as a merely neutral feature of home conceals the true power door design exerts over our lives.
At first, it is difficult to see in the conventional concept of a front door anything but the answer to obviously practical needs and applications. And because of its familiarity, we are easily led into the perception that a thing so transparently unexceptional must have been wrought directly from the stuff of basic necessity.
Consider the definition of a “door” as presented in the Oxford English Dictionary: “A hinged, sliding, or revolving barrier at the entrance to a building, room.” Considered from a purely functional perspective, a door seems little more than a tool, a means to an end.
Worse, even as a purely functional account, the above definition does not mention the door’s critical role in securing private spaces from outside elements—everything from bad weather to unwanted visitors. And even the latter account fails to fully capture the human importance of a front door.
Doors are expressions of human needs. As barriers for controlling the passage between interior and exterior spaces, front doors speak to the more deeply human need to seek and maintain privacy, safety, health, comfort, and independence.
And in answering these needs, doors also actively shape human relationships. While a plain door may serve the function of security and privacy, it does so in a manner that risks sacrificing other human needs. Left to its most basically functional design elements, a flat, plain door does not actively invite entry. In other words, a plain, purely secure door does not express the importance of social interaction. As the arbiter of human relationships, the right door serves to at once secure and welcome.
At Halls, our services do not simply provide guidance in the selection, purchase, and installation of windows and doors. Rather our services act a the doorway—the frame and entry—that ushers in a heightened awareness and sensitivity to the ways seemingly ordinary features like doors and windows in fact shape our lives. After all, at Hall’s, we understand the power and significance of seemingly small details—like doors, friendly service, and even a phone number.